GTM Metric
Track the percentage of deals won segmented by lead source and customer persona. Identify your most valuable prospects and optimize your sales approach for different segments.
Essential insights for optimizing your go-to-market strategy
Referrals typically convert 2-3x better than other lead sources
Enterprise segments usually have higher win rates but longer cycles
Track win rates by persona to optimize sales messaging and approach
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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