Trial to Paid Conversion Rate | GTM Metrics

GTM Metric

Maximize trial user monetization

Track how effectively your product trial converts prospects into paying customers. Optimize onboarding, feature adoption, and value demonstration to increase trial conversion rates.

Trial to Paid Conversion Rate Dashboard

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Overall Conversion

18.5%

+23.3%

Enterprise Segment

32%

+28%

SMB Segment

12%

+20%

Average Time to Convert

12 days

-14.3%

Trend Analysis

Current

Connected to PostgreSQL, Stripe...

Updated 2m ago

Why Trial to Paid Conversion Rate Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Enterprise trials convert 2-3x better than SMB trials due to higher intent

Key Insight #2

Time-to-value optimization can improve conversion rates by 40-60%

Key Insight #3

Personalized onboarding based on user role increases conversion by 25%

How to Calculate

Formula

Paid Conversions ÷ Total Trial Sign-ups × 100

Benchmarks

Industry Average:15-25%

Good Performance:25-35%

Excellent Performance:> 35%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.