GTM Metric
Track the time from renewal initiation to contract signing. Faster renewal cycles improve cash flow and reduce customer effort.
Essential insights for optimizing your go-to-market strategy
Automated renewal processes reduce cycle time by 40-60%
Early engagement 90 days before expiry improves renewal speed
Self-service renewal options increase same-day completion by 200%
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
.svg)
