GTM Metric
Monitor the percentage of pipeline generated through direct sales activities like cold outreach, prospecting, and account development. Balance marketing and sales sourcing strategies.
Essential insights for optimizing your go-to-market strategy
Balance between marketing and sales sourcing indicates healthy growth
SDR teams typically drive the majority of sales-sourced pipeline
Track conversion rates alongside sourcing percentages for full picture
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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