GTM Metric
Track the ratio of total pipeline value to quarterly revenue targets. Maintain adequate pipeline coverage to consistently hit revenue goals and identify gaps early.
Essential insights for optimizing your go-to-market strategy
Maintain 3-4x pipeline coverage for consistent quota attainment
Early stage pipeline should be 5-6x to account for natural attrition
Monitor velocity trends to predict pipeline health and conversion timing
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
.svg)
