GTM Metric
Track the percentage of your sales pipeline that originates from marketing activities. Demonstrate marketing ROI and optimize budget allocation across marketing channels.
Essential insights for optimizing your go-to-market strategy
High-performing companies typically have 60%+ marketing sourced pipeline
Content marketing often drives the largest portion of marketing pipeline
Track both volume and value to understand true marketing impact
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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