LTV:CAC Ratio | GTM Metrics

GTM Metric

Optimize customer value economics

Compare customer lifetime value to acquisition cost to ensure profitable growth. Maintain healthy ratios while scaling to achieve sustainable unit economics.

LTV:CAC Ratio Dashboard

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Overall Ratio

4.2:1

+40%

Enterprise Ratio

6.8:1

+36%

SMB Ratio

2.8:1

+40%

Blended LTV

$18,500

+23.3%

Trend Analysis

Current

Connected to HubSpot, Salesforce

Updated 2m ago

Why LTV:CAC Ratio Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Ratios above 3:1 indicate sustainable unit economics

Key Insight #2

Enterprise segments typically have higher LTV:CAC ratios

Key Insight #3

Monitor trends over time as both LTV and CAC can change

How to Calculate

Formula

Customer Lifetime Value ÷ Customer Acquisition Cost

Benchmarks

Industry Average:3:1 to 5:1

Good Performance:5:1 to 8:1

Excellent Performance:> 8:1

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.