Demo Request to Meeting Held Rate | GTM Metrics

GTM Metric

Optimize your sales process conversion

Track the percentage of demo requests that result in actual meetings being held. Improve sales team efficiency and reduce no-show rates to maximize sales opportunities.

Demo Request to Meeting Held Rate Dashboard

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Overall Meeting Rate

68%

+13.3%

Inbound Requests

75%

+15.4%

Outbound Requests

45%

+12.5%

No-show Rate

22%

-12%

Trend Analysis

Current

Connected to Salesforce

Updated 2m ago

Why Demo Request to Meeting Held Rate Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Inbound requests typically have 2x higher show rates than outbound

Key Insight #2

Quick follow-up and confirmation improves meeting attendance by 25%

Key Insight #3

Personalized meeting invites reduce no-show rates significantly

How to Calculate

Formula

Meetings Held ÷ Demo Requests × 100

Benchmarks

Industry Average:50-70%

Good Performance:70-85%

Excellent Performance:> 85%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.