Customer Lifetime Value | GTM Metrics

GTM Metric

Maximize revenue from each customer relationship

Predict and track the total revenue each customer will generate over their entire relationship with your business. Use CLV to make informed decisions about customer acquisition spend and retention strategies.

Customer Lifetime Value Dashboard

Live Preview

Average CLV

$24,500

+22.5%

Enterprise CLV

$65,000

+30%

SMB CLV

$8,500

+6.25%

CLV:CAC Ratio

10:1

+43%

Trend Analysis

Current

Connected to Stripe

Updated 2m ago

Why Customer Lifetime Value Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Enterprise customers typically have 5-8x higher CLV than SMB customers

Key Insight #2

Focus on retention strategies when CLV:CAC ratio exceeds 3:1

Key Insight #3

Track cohort-based CLV to understand customer value evolution

How to Calculate

Formula

Average Order Value × Purchase Frequency × Customer Lifespan

Benchmarks

Industry Average:3:1 to 5:1 CLV:CAC

Good Performance:5:1 to 8:1

Excellent Performance:> 8:1

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.