GTM Metric
Composite metric combining multiple engagement signals including product usage, communication frequency, and satisfaction metrics. Predicts account health and expansion potential.
Essential insights for optimizing your go-to-market strategy
Highly engaged customers have 90% renewal rates vs 40% for low engagement
Engagement scores predict churn 60-90 days before it occurs
Regular engagement monitoring allows proactive intervention
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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