GTM Metric
Track the percentage of customers who stop using your product during a given time period. Identify churn patterns and implement retention strategies to improve customer lifetime value.
Essential insights for optimizing your go-to-market strategy
Enterprise customers typically churn at 2-3x lower rates than SMB
Focus on reducing voluntary churn through proactive customer success
Early warning systems can help prevent churn before it happens
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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