GTM Metric
Track how marketing campaigns influence pipeline creation and deal progression. Understand multi-touch attribution and optimize campaign spend for maximum pipeline impact.
Essential insights for optimizing your go-to-market strategy
Most B2B deals involve multiple marketing touchpoints before closing
Webinars and content typically have highest pipeline influence
Track first-touch, last-touch, and multi-touch attribution for complete view
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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