GTM Metric
Measure how long it takes to recover the customer acquisition cost through revenue. Optimize pricing, onboarding, and expansion to reduce payback time and improve cash flow.
Essential insights for optimizing your go-to-market strategy
Enterprise customers typically have faster payback due to higher ACV
Gross margin payback is often 2-3 months faster than blended payback
Reducing payback period improves cash flow and growth sustainability
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
.svg)
