GTM Metric
Track the average value of closed-won deals over a specific period. Optimize pricing, packaging, and sales approach to increase deal values and overall revenue.
Essential insights for optimizing your go-to-market strategy
Enterprise deals are typically 10-15x larger than SMB deals
Value-based selling can increase average deal size by 20-40%
Monitor deal size trends to identify pricing and packaging opportunities
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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